Soft2Bet Launches Swiper Casino in Sweden

Soft2Bet has launched Swiper, a pioneering online casino platform tailored for the Swedish market, integrating social media-inspired mechanics to enhance user engagement. The brand, powered by Soft2Bet's proprietary technology, holds a license from the Swedish Gambling Authority (Spelinspektionen), ensuring compliance with stringent local regulations. This debut marks Soft2Bet's continued expansion in regulated European markets, addressing Sweden's evolving iGaming landscape where channelisation rates for licensed operators remain a priority for regulators.

• Regulatory Compliance: Swiper operates under the oversight of Spelinspektionen, which mandates robust player protection measures, including mandatory deposit limits and self-exclusion tools, aligning with the Swedish Gambling Act's focus on preventing problem gambling.
• Market Impact: The launch introduces innovative swipe-based game discovery, potentially enhancing player retention in a competitive environment dominated by established brands such as ATG and Betsson.
• Operator Benefits: Soft2Bet's MEGA gamification engine enables personalised experiences, allowing Swiper to offer dynamic promotions while adhering to Sweden's strict advertising caps.

Soft2Bet, a Malta-headquartered iGaming solutions provider founded in 2016, has established itself as a key player in Europe's regulated markets through its white-label and turnkey platforms. The company, which reported €100 million in group revenue for 2024, focuses on innovative technologies, such as the MEGA engine—a modular system for gamification, bonuses, and player engagement. Swiper represents Soft2Bet's latest brand rollout, following successful launches in Germany and the Netherlands earlier in 2025. Ownership remains with Soft2Bet's core stakeholders, including major investors from the iGaming sector, emphasizing sustainable growth over aggressive expansion.

Sweden's iGaming market, valued at approximately SEK 15 billion annually, operates under the 2019 re-regulation framework administered by Spelinspektionen. This regime prioritises player safety, with mandatory contributions to the national self-exclusion register (Spelpaus) and a 3% gross gaming revenue tax. Despite high channelisation for sports betting (over 90%), the online casino segment lags at around 70%, prompting regulators to encourage more licensed entrants to curb offshore activity. Swiper's mobile-first design, which allows users to swipe through games such as slots and live dealer tables from providers like Pragmatic Play and Evolution, caters to Sweden's tech-savvy demographic, where 80% of gambling occurs via smartphones.

The launch holds significant implications for stakeholders. For operators, Swiper's social features—such as shareable achievements and community feeds—could improve acquisition costs in a market capped at five free rounds for bonuses under Spelinspektionen's rules. Regulators benefit from increased licensed options, potentially lifting channelisation and bolstering the Re SIS treatment fund, which receives 0.5% of operator GGR. Players gain access to a fresh, intuitive platform with over 3,000 titles, all under verified RNG fairness and swift payouts via trusted methods like Trustly and Swish. As Sweden eyes further reforms in 2026, including enhanced AML checks, Swiper positions Soft2Bet to navigate tightening controls while fostering responsible play.

This development underscores the shift towards user-centric innovations in Europe's maturing iGaming ecosystem, where regulatory alignment drives long-term viability. With a planned rollout emphasising localisation, Swiper aims to capture a share of Sweden's 1.5 million active online casino users by Q4 2025.

Sources: SBC News, iGaming Business