June 12, 2023

10bet and Playtech Sign Cooperation Deal in the UK and Sweden

Ethan Williams
Written byEthan WilliamsWriter
Researched bySamuel AdeoyeResearcher

On June 12, 2023, Playtech, a provider of industry-leading gambling technology, signed another milestone deal in Europe. This time, the supplier is partnering with 10bet to cement its position in the United Kingdom and Sweden. 

10bet and Playtech Sign Cooperation Deal in the UK and Sweden

10bet is a popular gambling site that has been around since 2003. The website has over one million customers and is famous for its modern gambling features and reliable services. 

Following the agreement, Playtech will be the sole provider of 10bet's sports betting services in the United Kingdom. Playtech has enjoyed success in this region for over two decades. This agreement is a significant milestone for both Playtech and 10bet, demonstrating Playtech's emerging status as a go-to partner for top online sportsbook providers.

Crossing over to Sweden, the Swedish Gambling Authority recently started issuing B2B licenses to new online casino sites and game suppliers. This aligns with the latest B2B framework launched earlier this month. In fact, the regulator reminded gambling companies that they had just four months to apply for license renewal in February. 

Playtech's entities in the region managed to secure the much-coveted accreditation. As a result, Playtech is now offering its full suite of services, including:

  • Player Management System/IMS
  • Playtech Open Platform
  • All of their product verticals

The new partnership with 10bet underscores the country's high demand for quality betting and gambling services. This deal marks a critical step for both companies' international growth. 

Shimon Akad, Chief Operating Officer at Playtech, expressed his joy at the partnership with 10bet, stating: 

"We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden. This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless." 

On their part, 10bet's spokesperson, Yuval Klein, commented:

"Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting. It's a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience. We're wholeheartedly dedicated to this collab and eagerly anticipate what the future has in store."

About the author
Ethan Williams
Ethan Williams

Ethan Williams, a lively 24-year-old lad from the UK, brilliantly fuses his passion for online casinos with top-notch English localisation, creating bespoke casino guides for Britain's keen gaming lot.

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